![]() ![]() Maybe it’s an indication that GTA VI will be (slightly) more grounded, taking its inspiration from real eccentric crimes rather than the far-fetched ultraviolence of GTA V. Maybe it’s a statement on just how much the real world has come to resemble the grotesque excess of GTA games past: a reframing of the franchise as prophesy. What does it mean that these are the images GTA VI has selected to advertise itself? It’s already set the rumour mill ablaze with talk of the role that social media will play in the game. Other images are similarly rooted in snippets of viral reality: a woman staring at a phone camera with a hammer in each hand a naked man at a gas station a woman twerking on the roof of a speeding car. Another shot from the trailer shows an alligator crawl menacingly into a grocery shop, which viewers matched with a real 2018 incident in which a man took a live alligator into a 7-11 while making a “beer run”. Fans were quick to draw parallels between this figure and the actual Florida criminal dubbed the “real life Joker” by the press, due to his resemblance to the famed Batman villain. One shot from the trailer, for instance, sees a heavily tattooed man with dyed hair stand in prisoner’s duds. It’s no exaggeration to say that GTA VI will almost certainly be the biggest media release of the decade in an era when pop culture has diffused and splintered, this monolith stands untoppled. At the time of writing, the trailer has amassed a staggering 70 million views on YouTube, just 15 hours after debuting we’re in record-smashing territory here. Slick, eye-catching and raucously over-the-top, the 90-second advertisement confirmed a number of longstanding theories orbiting the game, while withholding many of the specifics – more than anything, this was selling looks and vibes. ![]() Last night, the trailer for GTA VI made its way online – first as a leak, then, shortly after, on the official YouTube channel of Rockstar Games. ![]() Where would it be set? Who were the protagonists? Leaving aside a high-profile leak of in-development footage in September 2022, fans had to subsist on educated guesswork. Even then, details about the game were scant. The forthcoming open-world crime game was only officially confirmed to exist in January 2022, nine years after the release of the previous franchise entry, GTA V. For many years, Grand Theft Auto VI was the worst-kept secret in gaming. ![]()
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